Full name Customer Relationship Management. CRM make your business more efficient and increase your revenue per employee. You need CRM to create repeatable successful processes. You need a CRM because we (and your competitors) are looking for competitive advantage in a multi-channel customer environment. You need to capture the interest of customers that are increasingly sophisticated and are ignoring the old methods we used to market and sell to them. You need a CRM to look into your near future and be predictive of your revenue. You need CRM to mitigate the risk and costs of staff turnover. You need CRM to engage in a cycle of continuous improvement. You need CRM for your business to survive.